ARMA STRENGTH DEVELOPMENT
Foundational strength. Minimal footprint.
This is where real strength begins. Arma SD is where members slow down, load with intent and build strength that lasts. In 40 focused minutes, full-body training develops lean muscle, controlled power and technical mastery of the fundamentals.
This isn’t about chasing exhaustion. It’s about building strength that elevates everything else.
Quick facts
STYLE
Strength based interval training
SESSION LENGTH
40min
SPACE PER PERSON
4m2
IDEAL STUDIO SIZE
100-340m2
INTENSITY
Medium-high
EQUIPMENT
Barbells, plates, steps
What you get
Daily workouts with progressive variety
Instructor/coaches app
In-studio workout and timer display apps
Music playlists designed for the class journey
Online plus in-person training
Marketing content
Ongoing support
What makes Arma Strength Development different?
SD is full-body strength training delivered in an interval-based format - with deliberate tempo, progressive loading and technical precision at its core. It uses a minimal, scalable equipment ecosystem:
• Barbells
• Plates
• Steps
Each session builds foundational strength using familiar movement patterns - squats, presses, hinges and pulls - coached with intent.
Structured across progressive phases, SD develops:
• Strength
• Power
• Technique
• Control under load
Why it works for members
Foundational strength is the base that everything else depends on.
SD improves:
• Movement quality and joint stability
• Muscular balance and control
• Confidence under load
• Long-term resilience
By focusing on range, load and tempo, members build strength that transfers beyond the studio - into sport, daily life and other Arma programmes.
SD caters to the everyday athlete without the need for intimidating olympic barbells and large plates usually found in crossfit style studios.
Why it works for your business
SD requires minimal equipment – lowering capital costs, simplifying studio fit-outs and integrating easily with existing Arma gear.
Using the same barbells, plates and steps as Trio, it can run as a stand-alone strength offering or alongside other Arma programmes – expanding your appeal without adding operational complexity.
The result is a clear, scalable strength product with progressive programming, simple coach onboarding and consistent delivery. Real strength. Simple infrastructure. Smart commercial execution.
Arma SD is not just another strength class. It’s a modern strength workout that will get results and future-proof your members.
From setup to first class in weeks
Choose your
Tell us about your space and goals, we’ll help you choose an Arma program that will give you the best results. We also recommend coming to do a demo
Choose the number of Arma trained instructors
We provide the fitout and equipment guides to match the programs you choose
Get your coaches ready with Arma training
Online and in-person, our training system prepares coaches to lead with confidence, regardless of their background.
For qualified instructors, Arma can streamline the process - saving time and money.
Run consistent workouts weekly
Programming, music, and the app are your instructors daily playbook for great workouts experiences.
The system handles programming updates and coaching support so quality never drops.
Frequently asked questions
Arma programs are designed to maximise space and minimise setup cost.
Strength Development workouts require just 4m² per person.
Equipment requirements are minimal - simply barbells, plates and steps.
Most studios run with:
• One or two screens for our workout
• One screen for our timers
• A music system
We’ll guide you on the best setup based on your space, budget and goals.
Yes - completely.
Arma provides structured programming across the week - you choose how it fits your timetable.
You can:
• run selected programs only
• scale class frequency up or down
• adjust layout to suit your space
We provide layout guides and proven weekly structures, so you get efficiency and variety without guesswork.
Fast.
Most coaches can be ready with foundation training in as little as 2 weeks. Ongoing development is built into the system.
This removes one of the biggest bottlenecks in group training:
• long certifications
• recruitment roadblocks
• expensive training pathways
• inconsistent delivery
Yes - if your space and equipment are ready.
Our system is built for speed:
• structured onboarding
• streamlined coach training
• ready-to-run programming
Most sites can be live within 4 weeks, with experienced coaches often ready even faster.
No prior qualifications are required.
We train your coaches in:
• movement fundamentals
• coaching delivery
• presence, voice and connection
• session flow and energy
Coaches complete both online and in-person training, and must pass an assessment before delivering sessions.
Arma is designed around what actually keeps people coming back:
• Connection - connection to coach and others in the workout
• Experience - energy and atmosphere
• Results - structured progression
• Variety - without randomness
We combine physical programming with psychological and social drivers, creating sessions people want to repeat.
This reduces drop-off and drives stronger long-term engagement.
Current group training systems require choreography (which can be expensive and difficult for coaches) or leave the experience to a PT and a screen.
Arma is built around the full experience:
• Progessive seasonal programming
• Coaching learning and delivery
• Music integration
• Member connection
Instead of relying on individual coaches to “make it work”, Arma provides a system that ensures consistency, energy and retention across every class.
No.
When you license Arma, you receive territory protection, meaning no other Arma operators can launch in your agreed zone.
Arma pricing is designed to be commercially strong from day one.
Costs vary depending on:
• programs selected
• number of sites
• level of support required
Most operators find Arma delivers:
• lower ongoing costs than traditional models
• faster return on setup
• stronger class utilisation
We’ll provide a tailored proposal based on your setup.
Ongoing support is a core part of Arma.
You get:
• continuous programming updates
• coach development and upskilling
• operational guidance
• marketing support
You’re not just buying workouts - you’re getting a system that evolves with your business.
Still have questions?
Ready to transform your gym?
See how Arma works. Book a demo and discover how much Arma can save you.