Arma Reformer gives you a differentiated Reformer offering controlled by you, not your instructors.
Complete Reformer Pilates programming, coach training and delivery system for premium studios
Arma removes the biggest burdens to running a profitable studio
Reformer studio challenges
Typical Reformer studios rely on:
1. Fully certified instructors (which are hard to find)
2. Individually created programming
3. Personality-driven experience
This approach fails when:
An instructor leaves you or becomes sick
You want a consistent brand experience
You need to scale across multiple sites
You try to onboard new instructors
Long-term Reformer success requires a strong
system you control.
Arma solution
Arma dramatically improves Reformer management
and experience in your gym. We help you:
Deliver ready-to-run, consistent programming
Differentiate from competitors
Reduce instructor dependency
Free up time so you can grow your business
Reduce instructor onboarding time
Deliver athletic, music driven experiences
"We have been running Arma programs for the last 3 years and are still packing out our training space.
Christchurch City Council
"Bree’s class is far from your 'usual' Pilates session, the intensity is spot-on and I always leave feeling like I’ve pushed my limits. It’s rare to find a class that combines such great alignment cues with a workout that actually makes you sweat!"
"I especially loved the focus on how to deliver the intro, the whole music side of things, and how in-depth you go into the actual experience of the class - not just the movements themselves. I personally think that’s what really sets a good studio apart from a great one, so I loved that aspect of the training."
"Thanks heaps for a funny, interactive and educational session. Cool bunch of people to work with. I’m looking forward to some 1-1 feedback and try to put that into practice."
"Emma was so good. I’m only 5 sessions in but that was my favourite one so far. I felt very peaceful and challenged after class."
"Excellent session. Love how Karin pushes that extra bit and you also know the options you have. Love the subtle corrections she makes to ensure better form."
What you get
Every part of the system is designed to:
1. Reduce the burden on coaches and gym owners.
2. Elevate workout experiences for members - keeping them coming back week after week.
Coach app + coach community
Everything coaches need to deliver incredible workout experiences is on the Arma app.
Training, workout notes, tips and skills, music guide, moves library and connection to the Arma coach community.
Coach training and advanced development
With Arma training, coaches can be up and trained in as little as 2 weeks and continue with advanced training on everything from music to voice mastery.
Arma's training doesn't just cover the fundamental moves, it adds understanding of building playlists, voice, leadership and connection that take the experience to a completely new level.
All Arma training is REPs registered through Exercise NZ, meaning it’s industry-vetted and earns you recognised CPD credits.We also provide CPD points via Pilates Aotearoa.
Great workouts for every day of the year
Fresh workouts are delivered daily with structured progression across each training phase. Members stay engaged while your team never has to build programming from scratch.
Workouts and timers are delivered seamlessly to your studio screens every day.
Flexible Spotify playlists curated to the workout flow
Arma provides music flexibility coaches love, and the training to turn it into a next level experience.
Arma's specially developed Spotify playlists match the beat with the workout journey. Coaches then have the option to fully customise their playlist, bringing their own personality, whilst maintaining a consistent experience for members.
Set up and operation guidance
Studio set up guides, timetabling strategy, marketing material and more.
Arma provides personalised set up and operational guidance to help make the entire process run seamlessly.
Personal, expert support
At Arma you get direct support from our team of highly experienced trainers and leadership team who have first-hand experience setting up and operating group training studios.
We are a phone call away - any question during set up, training and delivery, we're here to help.
Calculate how Arma Reformer stacks up for your studio
From setup to first class in weeks
Choose the number of Arma trained instructors
Get in touch and we'll talk you through how Arma works for your studio. Pricing is based on instructor numbers, so we can guide you through the most effective set up for your vision.
Get your coaches ready with Arma training
Online and in-person, our training system prepares coaches to lead with confidence in weeks, regardless of their background.
For qualified instructors, Arma can streamline the process - saving time and money.
Run consistent workouts weekly
Programming, music, and the app are your instructors daily playbook for great workouts experiences.
The system handles programming updates and coaching support meaning quality never drops.
Frequently asked questions
No. Arma has developed a training system that provides the foundations of a typical Reformer Pilates certification, with the additional layers of connection, movement and music.
The Arma provides rapid coach training that gets instructors certified and confident in weeks, not months.
Qualified Reformer Pilates instructors may not be required to do the full Arma in-person training and assessments which will fast-track and reduce the cost of our training.
All Arma instructors must pass our coach assessments to coach the Arma workouts. Arma Reformer has added layers of participant experience and music that is required.
Most studios launch within 4-6 weeks. Coaches get trained. The app gets set up. Programming loads. You're ready to deliver premium classes with confidence.
Standard Reformer equipment + some weight plates. Arma works with the machines you already have. No special gear needed. The system is designed for existing studio setups.
Every day is a different workout. Programming refreshes regularly to keep members engaged and challenged. Our Reformer Pilates workouts are based on 12 week seasonal training blocks, each 4 weeks long and designed to help progress and keep engaged.
Yes. The core system is proven and consistent. But Arma works with you to adapt programming to your studio's style and member base while maintaining the quality standards.
