The best group training experiences are built on more than workouts alone.
The Arma Group Training formula
Programming, coaching, music, and environment create the four pillars of the Arma formula. Arma brings these elements together into one complete system that helps gyms deliver powerful, consistent workout experiences members love.
1.
Programming
Arma delivers streamlined programming that caters to a wide range of member capabilities, all while empowering exceptional coaching to truly make your business stand out.
Arma elevates programming from sports conditioning experience and science backed training techniques to provide fun, skill-adaptive workout journeys refined through thousands of hours of testing.
2.
Coaching
Coaches take the workout from a mere physical exercise experience to an extraordinary 'exertainment' experience.
Arma equips your coaches with all the necessary training to curate an unforgettable journey.
3.
Music
Music isn't just a mere playlist of tracks over 128bpm – it is the beating heart that fuels more than 50% of the overall experience.
Arma guides you to music mastery and has your back with hundreds of epic playlists.
4.
Environment
The studio environment plays a crucial role in creating immersive experiences. Sound quality, lighting, equipment, and flooring all contribute to the overall experience.
Arma offers access to all the ingredients you need to elevate your offerings.
500+ smart workouts
Arma workouts are created in collaboration with global experts with over 30 years of group training experience. Each program blends real-world sports conditioning with science-backed training methods and decades of instructor development expertise.
The result is contemporary, progressive workouts that coaches love to teach and members love to return to. Designed for your core market, Arma workouts are easy for coaches to master while delivering immersive experiences that motivate members, build progress, and keep them coming back class after class.
Music that powers the workout experience
Take the hassle out of music selection with Arma’s expertly curated playlists, perfectly matched to the flow and intensity of each workout.
Music drives more than half the class experience. The right tracks elevate energy, guide transitions, and bring the programming to life.
Through Foundation Training and Music Mastery modules, Arma Coach Beats gives coaches access to thousands of tracks and pre-built playlists - helping them deliver powerful, concert-like workout experiences that members love and remember.
The Arma coaches app
Great studios depend on great coaches. Arma supports them with a powerful combination of practical training, digital resources, and ongoing development.
Inside the Arma app, coaches access everything they need to deliver high-quality workouts and consistent member experiences – including digital training, workout notes, program updates, and bite-sized learning designed for busy modern coaches.
Updated regularly, the app includes:
• Multiple training levels – from foundation to mastery
• Program guides and workout notes
• Technique instruction and coaching videos
• Music and playlist training
• A complete movement library
Studio environments that elevate the workout
Great workouts are amplified by the right environment. At Arma, we help studios create spaces that energise members and elevate the overall training experience.
Drawing on years of real-world studio experience, we guide operators on the elements that shape immersive fitness environments – from sound quality and lighting to equipment selection, flooring, and layout.
The result is a space that looks great, feels powerful, and helps members step into every workout ready to train, progress, and come back for more.
"We have been running Arma programs for the last 3 years and are still packing out our training space.
Christchurch City Council
"Bree’s class is far from your 'usual' Pilates session, the intensity is spot-on and I always leave feeling like I’ve pushed my limits. It’s rare to find a class that combines such great alignment cues with a workout that actually makes you sweat!"
"I especially loved the focus on how to deliver the intro, the whole music side of things, and how in-depth you go into the actual experience of the class - not just the movements themselves. I personally think that’s what really sets a good studio apart from a great one, so I loved that aspect of the training."
"Crazy good! I may have gone a little too hard coz the motivation was through the roof lol - Coach Hunter is such a vibe."
"Prep time is highly manageable for coaches. The teaching notes are clear and accessible a full week in advance, making early preparation easy."
"Thanks heaps for a funny, interactive and educational session. Cool bunch of people to work with. I’m looking forward to some 1-1 feedback and try to put that into practice."
"Member feedback has been overwhelmingly positive, with many appreciating the variety of workouts delivered across the week.
To any gym owner considering bringing in Arma: DO IT! Your staff will enjoy teaching it, and your members will love attending it"
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