Run high-performing workout experiences,
every day of the week
Arma is the complete system for gyms and studios to deliver world-class group training and Reformer Pilates, without the usual heahaches. Professional programming, coach training, music-driven experiences, and a delivery app that handles everything.
"Since introducing Arma workouts, class attendance and member feedback have been overwhelmingly positive...working with the Arma team has been a fantastic experience."
Christchurch City Council
"Bree’s class is far from your 'usual' Pilates session, the intensity is spot-on and I always leave feeling like I’ve pushed my limits. It’s rare to find a class that combines such great alignment cues with a workout that actually makes you sweat!"
"I especially loved the focus on how to deliver the intro, the whole music side of things, and how in-depth you go into the actual experience of the class - not just the movements themselves. I personally think that’s what really sets a good studio apart from a great one, so I loved that aspect of the training."
"Crazy good! I may have gone a little too hard coz the motivation was through the roof lol - Coach Hunter is such a vibe."
"Prep time is highly manageable for coaches. The teaching notes are clear and accessible a full week in advance, making early preparation easy."
"Thanks heaps for a funny, interactive and educational session. Cool bunch of people to work with. I’m looking forward to some 1-1 feedback and try to put that into practice."
"Member feedback has been overwhelmingly positive, with many appreciating the variety of workouts delivered across the week.
To any gym owner considering bringing in Arma: DO IT! Your staff will enjoy teaching it, and your members will love attending it"
STUDIO PAINS
Most studios know group training can drive strong returns. But managing the experience can quickly become complex.
Does this sound familiar?
Programming and member experience change when a coach leaves or becomes sick
Inconsistent experiences harm retentation and brand reputation
Managers step back into writing workouts
Finding qualified coaches, training them and managing them turns into a full-time job
Studio space sits underutilised
Standing out from competitors is difficult
ARMA SOLUTION
Arma gives studios a complete system for delivering consistent, high-quality group training and Reformer experiences.
With Arma you can:
Run ready-to-go workouts every day
Deliver athletic, music driven experiences
Differentiate from competitors
Train and upskill coaches - increasing instructor pool, quality and ease of onboarding
Reduce instructor dependency
Deliver an experience members come back for
The result:
Consistent classes.
Better retention.
A repuation for great workouts.
What you get
Every part of the system is designed to:
1. Reduce the burden on coaches and gym owners.
2. Elevate workout experiences for members - keeping them coming back week after week.
Coach app + coach community
Everything coaches need to deliver incredible workout experiences is on the Arma app.
Training, workout notes, tips and skills, music guide, moves library and connection to the Arma coach community.
Coach training and advanced development
With Arma training, coaches can be up and trained in as little as 2 weeks and continue with advanced training on everything from music to voice mastery.
Arma's training doesn't just cover the fundamental moves, it adds understanding of building playlists, voice, leadership and connection that take the experience to a completely new level.
All Arma training is REPs registered through Exercise NZ, meaning it’s industry-vetted and earns you recognised CPD credits.
We also provide CPD points via Pilates Aotearoa.
Great workouts for every day of the year
Fresh workouts are delivered daily with structured progression across each training phase. Members stay engaged while your team never has to build programming from scratch.
Workouts and timers are delivered seamlessly to your studio screens every day.
Flexible Spotify playlists curated to the workout flow
Arma provides music flexibility coaches love, and the training to turn it into a next level experience.
Arma's specially developed Spotify playlists match the beat with the workout journey. Coaches then have the option to fully customise their playlist, bringing their own personality, whilst maintaining a consistent experience for members.
Set up and operation guidance
Studio set up guides, timetabling strategy, marketing material and more.
Arma provides personalised set up and operational guidance to help make the entire process run seamlessly.
Personal, expert support
At Arma you get direct support from our team of highly experienced trainers and leadership team who have first-hand experience setting up and operating group training studios.
We are a phone call away - any question during set up, training and delivery, we're here to help.
Coach app + community
Everything coaches need to deliver incredible workout experiences is on the Arma app. Training, workout notes, tips and skills, music guide, moves library and connection to the Arma coach community.
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What you get
Every part of the system is designed to:
1. Reduce the burden on coaches and gym owners.
2. Elevate workout experiences for members - keeping them coming back week after week.
Coach app + community
Everything coaches need to deliver incredible workout experiences is on the Arma app. Training, workout notes, tips and skills, music guide, moves library and connection to the Arma coach community.
Coach training and advanced development
Coaches can be up and running in as little as 2 weeks, with ongoing advanced training covering everything from music to voice mastery. Arma training goes beyond fundamental movements, developing skills in playlists, leadership and member connection to elevate the class experience. REP’s registered through Exercise NZ, providing credits toward XXX
Great workouts for every day of the year
Fresh workouts are delivered daily with structured progression across each training phase. Members stay engaged while your team never has to build programming from scratch.Workouts and timers are delivered seamlessly to your studio screens every day.
Flexible Spotify playlists curated to the workout flow
Arma provides music flexibility coaches love, and the training to turn it into a next level experience. Arma's specially developed Spotify playlists match the beat with the workout journey. Coaches then have the option to fully customise their playlist, bringing their own personality, whilst maintaining a consistent experience for members.
Set up and operation guidance
Studio set up guides, timetabling strategy, marketing material and more. Arma provides personalised set up and operational guidance to help make the entire process run seamlessly.
Personal, expert support
At Arma you get direct support from our team of highly experienced trainers and leadership team who have first-hand experience setting up and operating group training studios.
We are phone call away from any question during set up, training and delivery.
What you get
Every class moves to a carefully curated soundtrack that transforms the experience. Your members feel the energy, the rhythm, the intention—and they come back because of it.
Coach app
Your coaches deliver consistent, music-driven experiences that keep members coming back.
Coach training
The Arma app guides every movement, every cue, every beat—so experience quality never depends on who's teaching.
Different workouts every day
New instructors become confident in days, not months, because the system does the heavy lifting.
Music taken care of
Members stay longer when every class feels intentional, every coach delivers the same standard, and the experience never wavers.
Scalable programming that grows with your studio
Add new class formats, expand to multiple locations, and maintain the same premium standard across every studio without rebuilding your system from scratch.
Built-in programming that adapts to your studio
Stop creating classes from scratch and start running a studio that operates like a real business.
From setup to first class in weeks
Choose your program
Talk to us about your space and goals, and we’ll help you choose an Arma program that will give you the best results. We also recommend coming to do a demo
Prepare your space
We'll guide you to any equipment you may not already have.
We provide fitout and equipment guides to match the programs you choose and personal support ready when you need it.
Get your coaches ready with Arma training
Online and in-person, our training system prepares coaches to lead with confidence, regardless of their experience.
Run consistent workouts weekly
Programming, music, and the app are your instructors daily playbook for great workouts experiences.
The system handles programming updates and coaching support so quality never drops.
Turn great workouts into stronger business
Our partners see measurable gains across retention, operations, and revenue. These aren't promises. They're what happens when you combine professional programming, trained coaches, and experience design that works.
Retention improvement
Time to first class
Faster coach certification
Frequently asked questions
Arma programs are designed to maximise space and minimise setup cost.
Most workouts can run in as little as 2–6m² per person, depending on the format.
Equipment varies by program, but many use simple, versatile setups like barbells, plates and steps - often integrating with what you already have.
Most studios run with:
• 1 screen for our workout
• 1 screen for our timers
• A music system
• Workout equipment to suit the program
We’ll guide you on the best setup based on your space, budget and goals.
Yes - completely.
Arma provides structured programming across the week - you choose how it fits your timetable.
You can:
• run selected programs only
• scale class frequency up or down
• adjust layout to suit your space
We provide layout guides and proven weekly structures, so you get efficiency and variety without guesswork.
Fast.
Most coaches can be ready with foundation training in as little as 2 weeks. Ongoing development is built into the system.
This removes one of the biggest bottlenecks in group training:
• long certifications
• recruitment roadblocks
• expensive training pathways
• inconsistent delivery
Yes - if your space and equipment are ready.
Our system is built for speed:
• structured onboarding
• streamlined coach training
• ready-to-run programming
Most sites can be live within 4 weeks, with experienced coaches often ready even faster.
No prior qualifications are required.
We train your coaches in:
• movement fundamentals
• coaching delivery
• presence, voice and connection
• session flow and energy
Coaches complete both online and in-person training, and must pass an assessment before delivering sessions.
Arma is designed around what actually keeps people coming back:
• Connection - connection to coach and others in the workout
• Experience - energy and atmosphere
• Results - structured progression
• Variety - without randomness
We combine physical programming with psychological and social drivers, creating sessions people want to repeat.
This reduces drop-off and drives stronger long-term engagement.
Current group training systems require choreography (which can be expensive and difficult for coaches) or leave the experience to a PT and a screen.
Arma is built around the full experience:
• Progessive seasonal programming
• Coaching learning and delivery
• Music integration
• Member connection
Instead of relying on individual coaches to “make it work”, Arma provides a system that ensures consistency, energy and retention across every class.
No.
When you license Arma, you receive territory protection, meaning no other Arma operators can launch in your agreed zone.
Arma pricing is designed to be commercially strong from day one.
Costs vary depending on:
• programs selected
• number of sites
• level of support required
Most operators find Arma delivers:
• lower ongoing costs than traditional models
• faster return on setup
• stronger class utilisation
We’ll provide a tailored proposal based on your setup.
Ongoing support is a core part of Arma.
You get:
• continuous programming updates
• coach development and upskilling
• operational guidance
• marketing support
You’re not just buying workouts - you’re getting a system that evolves with your business.
Still have questions?
We'd love to help
Connect
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