Reigniting the spark
in fitness
50 years of combined industry expertise, one vision: to reignite the spark in fitness and craft New Zealand’s most inspiring fitness experiences.
Arma's vision first came to life as Revl, our flagship gym in Porirua. Revl became the proving ground - where we built, tested, and refined the workouts, systems, and member experiences that now power Arma.
Today, Arma takes that proven model and makes it available to gyms and Reformer Pilates studios everywhere - complete with modern programs, a turn-key business system, and the training support to scale it with confidence.
Arma workouts are not only built on science-based training techniques - that's a given. They are also the result of thousands of hours of practical experience delivering immersive fitness experiences. Developed, tested, refined, and perfected over many years, Arma workouts have been crafted to create the ultimate user experience for your members and coaches alike.
The operational burden holding fitness back
Group fitness demands coordination across programming, coaching, and music. Most operators manage these as separate systems, creating gaps between what members expect and what the business can reliably deliver. The result is inconsistency, wasted time, and lost retention.
Fragmented systems
Inconsistent member experiences
Operational complexity
Experience drives retention
Members don't return because of equipment or facilities. They return because of how a class makes them feel. That feeling comes from precision in programming, coaching that connects, and music that moves them. When these elements work together, retention follows.
Meet the team
Karin has spent more than 25 years building, managing and training staff in successful fitness businesses.
With a background spanning club ownership, regional management, sales leadership and group training, she understands first-hand the challenges operators face when trying to deliver premium experiences at scale.
That experience is what inspired Arma: a system designed to make it easy for gyms to deliver repeatable, high-quality workouts that members love.
Karin’s focus is simple - to help ambitious operators grow faster, run smoother, and unlock the full potential of their spaces through group training.
Marie brings more than 25 years of experience in TV and Radio presenting, coaching, training and fitness leadership. A Les Mills international presenter for Body Combat, she has worked as a personal trainer, group fitness manager and club manager across multiple fitness clubs.
At Arma, Marie leads programming and coach development, helping ensure workouts are engaging, effective and delivered with consistency across every class and coach.
Known for her infectious energy and ability to connect with a room, Marie believes every class should give people a place to switch off from the world and be part of something.
Arma partners with Redefined New Zealand, led by founder Jimmy August and Pilates master Sam Burch, to bring world-class expertise in low-impact movement to our Pilates programs.
Redefined’s signature style blends the precision of traditional Pilates with the energy of its modern evolution, along with the restorative benefits of yoga. The result is programming that delivers powerful physical and mental benefits for all levels - improving the way people move, feel, and perform.
Shay and Barry are a husband and wife team with over two decades in the industry. Based in California, Shay and Barry are leading global consultants and educators in fitness career mastery.
Shay and Barry are the creators of Arma advanced coach training modules, Relate and Elevate, and continue to provide consulting and education support to Arma. We recommend every coach follows Shay and Barry.
Arma Ride co-creator and collaborator, Tracy Minnoch-Nuku (B.Ph.Ed - Otago, NZ and MBA, Vic, Melb.) is an educated and experienced Master Trainer who has taught and trained thousands of instructors around the world.
With over 30 years in the fitness industry, Tracy began her career as a Group Fitness Teacher and Personal Trainer where she transformed bodies and lives through fitness and nutrition.
Tracy spent 20 years developing teams and fitness training programs in Asia - live, online and through fitness apps. These days Tracy is an advocate for women's health and fitness.
Ready to transform your studio?
See how Arma works. Book a demo and discover why studios and gyms choose us.