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Reigniting the spark in fitness

50 years of combined industry expertise, one vision: to reignite the spark in fitness and craft New Zealand’s most inspiring fitness experiences.

That vision first came to life as Revl, our flagship gym in Porirua. Revl became the proving ground - where we built, tested, and refined the workouts, systems, and member experiences that now power Arma.

Today, Arma takes that proven model and makes it available to ambitious gyms everywhere - complete with cutting-edge programs, a modern business system, and the training support to scale it with confidence.

Founder & Managing Director

Karin Pennington

Karin has spent more than 20 years building, managing and training staff in successful fitness businesses. With a background spanning club ownership, regional management, sales leadership and group training, she understands first-hand the challenges operators face when trying to deliver premium experiences at scale.

That experience is what inspired Arma: a system designed to make it easy for gyms to deliver repeatable, high-quality workouts that members love. Karin’s focus is simple - to help ambitious operators grow faster, run smoother, and unlock the full potential of their spaces through group training.

Contact
Ph: 027 210 1609
karin@armafitness.com

Connect

Key collaborators

Redefined

Arma partners with Redefined New Zealand, led by founder Jimmy August and Pilates master Sam Burch, to bring world-class expertise in low-impact movement to our Pilates programs.

Redefined’s signature style blends the precision of traditional Pilates with the energy of its modern evolution, along with the restorative benefits of yoga. The result is programming that delivers powerful physical and mental benefits for all levels - improving the way people move, feel, and perform.
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www.redefined.co.nz

Shay and Barry Kostabi

Shay and Barry are a husband and wife team with over two decades in the industry. Based in California, Shay and Barry are leading global consultants and educators in fitness career mastery.

Shay and Barry are the creators of Arma advanced coach training modules, Relate and Elevate, and continue to provide consulting and education support to Arma.

We recommend every coach follows Shay and Barry.

www.fitnesscareermastery.com

Tracy Minnoch-Nuku

Arma collaborator and creator of Arma RIDE, Tracy Minnoch-Nuku (B.Ph.Ed - Otago, NZ and MBA, Vic, Melb.) is an educated and experienced Master Trainer who has taught and trained thousands of instructors around the world.

With over 30 years in the fitness industry, Tracy began her career as a Group Fitness Teacher and Personal Trainer where she transformed bodies and lives through fitness and nutrition.
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Tracy spent 20 years developing teams and fitness training programs in Asia - live, online and through fitness apps. These days Tracy is an advocate for women's health and fitness.

Follow Tracy at sexyaging.com

Get Arma’s science-backed checklist for addictive group workouts

Get the checklist
Without a strong group training system, you risk wasting money on slow coach training, losing members to fresher offers, and running classes that never feel consistent.

With Arma, you get a proven system that makes group training easy to run, quick to scale, and impossible for members to ignore. Coaches win, ops run smoother, and your gym grows stronger.
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ARMA is part of the Revl brand family. Visit revl.co.nz
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