Deliver consistent world-class workouts to every studio, every day of the year.
Smart season-based programming, coach training, music, coaching app, and studio delivery system - all taken care of with Arma. This is the complete system to run profitable group training members and coaches come back for.
Typical multi-site challenges
Your studio has the potential to be your biggest growth driver. Or quietly become a cost drag.
Typical group training challenges:
Programming changes when a coach leaves
Managers step back into writing workouts
Attendance fluctuates
Energy dips
Consistency becomes fragile
Studio space becomes under-utilised
PT-led and screen-led workouts are everywhere. They deliver physically. Today’s members want more - they want energy, motivation, and to feel part of something.
Arma solution
Arma dramatically improves group training management and experience in your gym. We help you:
Deliver ready-to-run, consistent programming
Differentiate from competitors
Reduce instructor dependency
Free up time to spend growing business
Reduce instructor onboarding time
Deliver athletic, music driven experiences
Arma combines performance-driven programming with a fully designed group training experience – giving your gym the consistency, atmosphere, and retention advantage PT and Screen-led models can’t replicate.
"We have been running Arma programs for the last 3 years and are still packing out our training space.
"Just what I needed. I love being able to go at my own pace and push where I can and pull back when needed. Great atmosphere, great communication & motivation, thanks!"
"We scaled to three locations without losing what made us special. That was the real win."
"We had the programming down, but our coaches weren't delivering it consistently. Arma's training system solved that in weeks, and our members noticed immediately."
What you get
Every part of the system is designed to:
1. Reduce the burden on coaches and gym owners.
2. Elevate workout experiences for members - keeping them coming back week after week.
Coach app + coach community
Everything coaches need to deliver incredible workout experiences is on the Arma app.
Training, workout notes, tips and skills, music guide, moves library and connection to the Arma coach community.
Coach training and advanced development
With Arma training, coaches can be up and trained in as little as 2 weeks and continue with advanced training on everything from music to voice mastery.
Arma's training doesn't just cover the fundamental moves, it adds understanding of building playlists, voice, leadership and connection that take the experience to a completely new level.
Our training is REP's registered - meaning it's been vetted by Exercise NZ and provides credits towards XXX
Great workouts for every day of the year
Fresh workouts are delivered daily with structured progression across each training phase. Members stay engaged while your team never has to build programming from scratch.
Workouts and timers are delivered seamlessly to your studio screens every day.
Flexible Spotify playlists curated to the workout flow
Arma provides music flexibility coaches love, and the training to turn it into a next level experience.
Arma's specially developed Spotify playlists match the beat with the workout journey. Coaches then have the option to fully customise their playlist, bringing their own personality, whilst maintaining a consistent experience for members.
Set up and operation guidance
Studio set up guides, timetabling strategy, marketing material and more.
Arma provides personalised set up and operational guidance to help make the entire process run seamlessly.
Personal, expert support
At Arma you get direct support from our team of highly experienced trainers and leadership team who have first-hand experience setting up and operating group training studios.
We are phone call away from any question during set up, training and delivery.
From setup to first class in weeks
Choose your program
Talk to us about your space and goals, and we’ll help you choose an Arma program that will give you the best results. We also recommend coming to do a demo
Prepare your space
We'll guide you to any equipment you may not already have.
We provide fitout and equipment guides to match the programs you choose and personal support ready when you need it.
Get your coaches ready with Arma training
Online and in-person, our training system prepares coaches to lead with confidence, regardless of their experience.
Run consistent workouts weekly
Programming, music, and the app are your instructors daily playbook for great workouts experiences.
The system handles programming updates and coaching support so quality never drops.
Frequently asked questions
Arma programs are designed to maximise space and minimise setup cost.
Most workouts can run in as little as 2–6m² per person, depending on the format.
Equipment varies by program, but many use simple, versatile setups like barbells, plates and steps - often integrating with what you already have.
Most studios run with:
• 1 screen for our workout
• 1 screen for our timers
• A music system
• Workout equipment to suit the program
We’ll guide you on the best setup based on your space, budget and goals.
Yes - completely.
Arma provides structured programming across the week - you choose how it fits your timetable.
You can:
• run selected programs only
• scale class frequency up or down
• adjust layout to suit your space
We provide layout guides and proven weekly structures, so you get efficiency and variety without guesswork.
Fast.
Most coaches can be ready with foundation training in as little as 2 weeks. Ongoing development is built into the system.
This removes one of the biggest bottlenecks in group training:
• long certifications
• recruitment roadblocks
• expensive training pathways
• inconsistent delivery
Yes - if your space and equipment are ready.
Our system is built for speed:
• structured onboarding
• streamlined coach training
• ready-to-run programming
Most sites can be live within 4 weeks, with experienced coaches often ready even faster.
No prior qualifications are required.
We train your coaches in:
• movement fundamentals
• coaching delivery
• presence, voice and connection
• session flow and energy
Coaches complete both online and in-person training, and must pass an assessment before delivering sessions.
Arma is designed around what actually keeps people coming back:
• Connection - connection to coach and others in the workout
• Experience - energy and atmosphere
• Results - structured progression
• Variety - without randomness
We combine physical programming with psychological and social drivers, creating sessions people want to repeat.
This reduces drop-off and drives stronger long-term engagement.
Current group training systems require choreography (which can be expensive and difficult for coaches) or leave the experience to a PT and a screen.
Arma is built around the full experience:
• Progessive seasonal programming
• Coaching learning and delivery
• Music integration
• Member connection
Instead of relying on individual coaches to “make it work”, Arma provides a system that ensures consistency, energy and retention across every class.
No.
When you license Arma, you receive territory protection, meaning no other Arma operators can launch in your agreed zone.
Arma pricing is designed to be commercially strong from day one.
Costs vary depending on:
• programs selected
• number of sites
• level of support required
Most operators find Arma delivers:
• lower ongoing costs than traditional models
• faster return on setup
• stronger class utilisation
We’ll provide a tailored proposal based on your setup.
Ongoing support is a core part of Arma.
You get:
• continuous programming updates
• coach development and upskilling
• operational guidance
• marketing support
You’re not just buying workouts - you’re getting a system that evolves with your business.
Still have questions?
We'd love to help
